Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.

Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output.

Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly.

Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making.

Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.

Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.

Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.

Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.

Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.

WHAT YOU'LL BRING:

8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.

Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures.

Lead Marketing Engineer

Responsibilities

Benefits

Company

Ripple

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