Senior Partner Activation Manager, AI at Wasabi · LumiJobs

Responsibilities

Wasabi is building out its AI story with our technology alliance partners, and we're looking for a senior, seasoned Partner Activation Manager to own the content and enablement strategy that brings it to market. This is a hybrid strategy-and-execution role: half the job is working with alliance partners to shape a compelling, differentiated joint narrative around AI; the other half is turning that narrative into content and tools that our Channel Account Managers (CAMs) and partner-facing teams can actually use to sell it.
This is a build-it-yourself role in a fast-moving, still-forming space. AI is a new and evolving category for Wasabi and our alliance partners, there isn't an established playbook to follow. We need someone who's energized and passionate about building something new, who can bring structure to ambiguity, make judgment calls without waiting for perfect information, and move at the pace the market is moving.
You'll sit inside the Alliances org, working as the activation counterpart to our Alliance Managers who own the partner relationship, the business plan, and executive alignment; you own bringing the joint solution to life through content, education, and demand generation.
Job Responsibilities:
Story & Content Development
Partner with our alliance partners to define a clear, differentiated joint value proposition and narrative
Translate technical joint-solution capabilities into positioning, messaging, and content that resonates with partners, sellers, and customers
Build co-branded content assets (solution briefs, pitch decks, battlecards, case studies, demo scripts) in partnership with product marketing and the alliance partner's own marketing team
Enablement Strategy & Execution
Design and own the enablement strategy that gets AI content into the hands of CAMs and the broader channel - training sessions, playbooks, certifications, and self-service resources
Identify and manage the right distribution channels for content (partner portals, enablement platforms, CAM-facing tools, sales enablement systems)
Track engagement and adoption of enablement content, and iterate based on what CAMs and partners actually use

Qualification

7–10+ years in partner marketingExperience in cybersecurity

Required

7–10+ years in partner marketing, alliance marketing, or partner enablement, ideally in cybersecurity, cloud, or enterprise SaaS - senior enough to own this end-to-end with minimal direction
Track record of building a content/enablement motion from scratch in a new or undefined category, not just running an existing playbook
Demonstrated ability to operate with ambiguity and shifting priorities in a fast-paced environment, and to make good calls quickly without waiting for complete information
Strong writer and storyteller - able to turn technical capability into a message a seller or partner can use
Experience building enablement content and driving its adoption through CAMs or channel teams
Comfortable working directly with external partner marketing counterparts, including at senior levels, to co-develop content
Strong project management instincts — this role juggles content development, enablement rollout, and partner coordination simultaneously, often in parallel
7–10+ years in partner marketing, alliance marketing, or partner enablement, ideally in cybersecurity, cloud, or enterprise SaaS - senior enough to own this end-to-end with minimal direction
Track record of building a content/enablement motion from scratch in a new or undefined category, not just running an existing playbook
Demonstrated ability to operate with ambiguity and shifting priorities in a fast-paced environment, and to make good calls quickly without waiting for complete information
Strong writer and storyteller - able to turn technical capability into a message a seller or partner can use
Experience building enablement content and driving its adoption through CAMs or channel teams

Preferred

Familiarity with partner portals / enablement platforms (e.g., Impartner, Allbound, PartnerStack, Highspot, or similar)
Experience in cybersecurity, AI, or data resilience/protection markets
Experience running MDF-funded content or co-marketing programs with technology alliance partners
Familiarity with partner portals / enablement platforms (e.g., Impartner, Allbound, PartnerStack, Highspot, or similar)
Experience in cybersecurity, AI, or data resilience/protection markets
Experience running MDF-funded content or co-marketing programs with technology alliance partners
Familiarity with partner portals / enablement platforms (e.g., Impartner, Allbound, PartnerStack, Highspot, or similar)
Experience in cybersecurity, AI, or data resilience/protection markets

Senior Partner Activation Manager, AI

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Wasabi

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