Responsibilities

Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new.
As a Brand Strategy Manager, you'll take ownership of core workstreams in the evolution of our brands from day one — not supporting someone else's thinking, but building your own points of view, frameworks, and recommendations from research and cross-functional input, and defending them in the room. You'll report to our Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will be on the final result. As our unified brand strategy locks, your role evolves — you'll take what we've built and bring it to life for a key business segment, turning strategy into how the brand actually shows up in the world.
This is a role for someone who wants real ownership, thrives in an environment that demands speed and rigor, and wants to build something rather than maintain it.
Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
Support agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
Own brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Brand Strategy Manager at Coursera · LumiJobs

Brand Strategy Manager

Responsibilities

Qualification

Required

Benefits

Company

Coursera

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