Performance Marketing Manager, Consumer Lending

NerdWallet US · Remotefull time

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Remote

mid

H1B: no

Nerdwallet Performance Marketing Manager at Nerdwallet to lead paid media strategy and execution across multiple financial services verticals. Utilize AI tools to enhance marketing functions and drive customer acquisition.

Responsibilities

Own paid marketing strategy, execution, and performance across multiple verticals
Build campaign structures across SEM, YouTube, display, Open AI, and other platforms
Set objectives, bidding strategy, audience approach, budget allocation, and conversion events
Manage campaigns end-to-end including setup, QA, pacing, troubleshooting, optimization
Build testing plans for new verticals, bidding strategies, conversion events, creative angles
Use AI tools to enhance and accelerate marketing functions
Monitor marketing performance and diagnose issues
Make budget and pacing calls based on performance trends
Own recurring performance reporting and communicate results
Partner with data, analytics, and engineering teams on measurement needs
Lead creative strategy across verticals and write creative briefs

Qualification

Experience with lead gen funnelsExperience with UGC creativeComfort working with legalWhat Success Looks Like

Preferred

Experience and success outside of Google or Bing
Experience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)
Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models
Experience optimizing toward backend events — funded loans, booked appointments, matched leads
Experience with server-side tracking and conversion signal quality
Experience with UGC creative, creator partnerships, or video production workflows
Comfort working with legal, compliance, or brand review processes in regulated industries
What Success Looks Like:

Benefits

Dental
Vision
401(k)
Equity/RSU
Life Insurance
Wellness

Company

Nerdwallet

View company page

Source: ashby

Active within the past hour

Remote-friendly

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