Hiya Senior Content Strategist at Hiya responsible for owning content strategy to engage and convert buyers across markets. Write and edit key content pieces and build AI-native content workflows.
Responsibilities
Hiya is hiring a Senior Content Strategist to own how we use content to reach, engage, and convert buyers across our markets and audiences. You'll own the strategy and the craft. You'll decide what we publish and why, then write and edit the pieces that matter most yourself. You'll work across product marketing, sales, demand generation, and our audience teams to turn what we know about customers into content that earns attention and moves pipeline.
Because so much discovery now happens through search engines and AI answer platforms, a core part of the job is making sure Hiya's content is what gets found and cited. You'll write and structure what we publish so it's clear, credible, and legible to both the people and the machines doing the reading. We want you to have a strong point of view on content for humans vs. content for machines, and when those should be different things.
This is a senior individual-contributor role for someone who wants to build a content function, not inherit one. You geek out on AI and what’s new in content, and taking big bold swings excites you.
Set Hiya's content strategy across the full funnel, from the category and thought-leadership work that builds awareness to the conversion and campaign assets that drive pipeline. Ground it in customer and sales insight, product positioning, and how search and AI-driven discovery are shifting.
Write and edit Hiya's pillar content yourself, including our annual State of the Call survey. You’ll own long-form reports, cornerstone web pages, video scripts, and the assets campaigns depend on.
Make Hiya easy to find and cite, in partnership with Web Manager and GTM Engineering. Write and structure content for discoverability across search and AI answer engines.
Build an AI-native content engine across briefs, drafting, localization, editorial standards, refresh cycles, and distribution. Build AI workflows the rest of the team can use to democratize content creation at scale.
Create the assets that fuel the promotional layer, including email, organic social, and paid copy. This means atomizing larger pieces for these venues and editing for message, voice, and clarity.
Report on what content is doing. Track engagement and its contribution to pipeline, turn the numbers into decisions about what to create next, and share results and direction with marketing leadership. You'll manage this work in tools like Asana.
What We Are Looking For
5 to 7 years in content strategy or content marketing, as a senior individual contributor
A demonstrated record of building full-funnel content programs that generate demand and pipeline, not just output
