Hiya Demand Generation Manager at Hiya to lead full-funnel marketing programs driving pipeline and revenue growth globally. Owns strategy, execution, and measurement of paid, digital, and campaign operations.
Responsibilities
Hiya is seeking a Demand Generation Manager to lead full-funnel marketing programs that drive pipeline and revenue growth across our global enterprise and telecom segments. You’ll own the strategy, execution, and measurement of Hiya’s paid, digital, and campaign operations, ensuring every marketing dollar creates measurable impact.
You’ll connect channels, data, and insights to build a predictable demand engine that enables smarter investment, stronger alignment, and faster growth. You’ll partner closely with Product Marketing, Sales, and external agencies to deliver integrated campaigns that convert interest into opportunities.
You’re an analytical, creative marketer who likes to roll up your sleeves and find new ways to meet marketing and sales targets. You care deeply about both the numbers and connecting with the humans inside each audience segment. You’re excited for how AI has transformed your way of working and look for new opportunities to build with AI every day.
Pipeline strategy: Own the demand generation strategy to hit Hiya’s pipeline targets in focus regions.
Campaign execution: Build and run integrated campaigns that combine paid media, content, and web experiences to create qualified pipeline across segments and regions.
Target account lists and segmentation: Define and update target account lists, and build strategic segments for differentiated messaging and retargeting
Performance optimization: Use data and experimentation to improve conversion rates, ROI, and marketing efficiency across the funnel.
Testing & Experimentation: Maintain a dedicated test pool of channels and programs that are being evaluated for potential scale. Define time parameters and success metrics with clear guidelines for when to scale and when to cut.
Attribution and reporting: Own Hiya’s ROI reporting, connecting spend to pipeline and revenue through clear, consistent reporting.
Agency management: Partner with demand agency to optimize budget allocation, creative testing, and media performance.
What We Are Looking For
4-6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company
