Senior Web Marketing Manager at Hiya · LumiJobs

Responsibilities

Hiya is hiring a Senior Web Marketing Manager to define and lead how our marketing website shifts and scales in the era of an AI-enabled buyer’s journey. Buyers will increasingly meet Hiya through AI answers before they ever land on the site, and this role decides what our site becomes in that world. You’ll drive how Hiya’s web properties influence what buyers know, discover, and decide about Hiya on and off site, with a north star goal to deliver high quality conversions and sales pipeline.
This is a performance- and analytics-driven marketing role at the center of our demand engine. You'll translate positioning and campaign strategy into high-converting web experiences, own the conversion-rate-optimization program end to end, and make the website a measurable driver of qualified demand across every market we operate in.
You'll partner closely with our GTM Engineer, who owns the “how” of the website (platform, architecture, and technical build). You’ll own the “what and why” – roadmap, priorities, experience, discoverability, conversion, and localization.
We're looking for someone who understands buyer psychology and funnel performance as deeply as they understand web best practices. You work deeply with and alongside AI and have a strong curiosity and drive to incorporate new uses for AI into your workflow. You’re a marketer who is fluent with martech, obsessed with conversion, and able to lead cross-functional teams and agencies to a best-in-class website.
Website as a growth channel and the storefront of the Hiya narrative. Own and lead Hiya's website strategy & roadmap across the buyer journey and the KPIs that go with it: traffic growth, engagement, conversion rate, and pipeline contribution. In the near term, you’ll run a post-migration content audit and decide what we keep, consolidate, cut and expand upon to meet our 2027 goals.
Conversion-rate optimization & experimentation. Build and run the CRO program: develop hypotheses and testing roadmaps, run A/B tests and personalization, and continuously optimize top pages and full-funnel journeys to increase experimentation velocity. Own metrics definitions that inform our Amplitude instance.
Campaign & landing-page execution. Translate campaign and positioning strategy into compelling landing pages and web experiences, and work with engineering to build the page systems that let demand and audience marketing teams deploy campaigns quickly.
UX, messaging & experience quality. Champion best-in-class mobile and desktop experiences, messaging clarity, accessibility, and Core Web Vitals / performance standards.
SEO/GEO. Own SEO & GEO strategy, in partnership with the content team for inputs to content strategy and implementation. Own keyword targets and global search and AI visibility monitoring mechanisms. Partner with GTM Engineer on performance and technical needs and recommend where outside support or tooling would help.
Multi-market localization. Own website localization and regional performance across global markets, and build scalable localization workflows within Sanity in partnership with localization manager.
Web analytics & attribution. Build reporting that ties web performance to pipeline, with a close partnership with GTM Engineering to implement and maintain event tracking, tagging, and web attribution to keep the data trustworthy.
Cross-functional partnership. Partner with the growth/GTM engineer on platform architecture and technical delivery, and with Demand Gen, PMM, Product, and Design to align the website with launches, campaigns, and pipeline priorities.

Senior Web Marketing Manager

Responsibilities

Benefits

Company

Hiya

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