Marketing Lead, ACQ RE

Required

• Has built and run a paid funnel from ad to booked human call to closed revenue, and can show the numbers: spend, cost per acquisition, and the timeline to target CAC
• Hands-on media buyer on Meta, Google, and YouTube who reads a CAC and LTV model and makes spend decisions from it, not from gut feel
• Writes ad copy, landing pages, and email sequences without a copywriter, and is comfortable with high-ticket, consultative sales cycles where the close happens days or weeks after the first touch
• Has run a funnel that hands off to a human sales team and owned the handoff metrics (show rate, booked-to-closed), not only the top of funnel
• Has marketed a regulated or high-scrutiny product (investments, real estate syndications, financial services, insurance, or health) and built the legal/compliance review step into the workflow instead of fighting it
• Direct-to-raise funnel is live and booking calls into the IR team's calendar within the first 90 days
• First deal-driven campaign runs against the existing audience within the first 90 days, with a clear booked-to-funded number
• Funnel dashboard is live with spend, opt-ins, calls booked, calls held, commitments, funded capital, cost per dollar raised, and CAC per investor, reported weekly by channel and campaign
• Cost per dollar raised and CAC per investor are at or below target, and funded capital from the funnel grows month over month
• Booked-to-funded rate rises as the marketing-to-IR handoff tightens, with both sides seeing the same number
• Standard business hours with flexibility to align with the IR team and campaign deadlines
• Full-time, remote (international eligible, hired through an Employer of Record)