Senior Partner Marketing Manager, Nationals at horizon3ai · LumiJobs

Responsibilities

The Senior Partner Marketing Manager, Nationals leads the holistic marketing strategy, relationship development, and pipeline generation efforts across our strategic national partners, including WWT, SHI, CDW, GuidePoint, Optiv, and Insight. Reporting to the Head of Partner Marketing, you will work hand-in-hand with sales leadership to jumpstart partner mindshare, navigate complex partner organizations, and co-design revenue-generating GTM plans. This is a high-impact role that requires an experienced partner marketer who can execute top-tier co-marketing campaigns, accelerate partner awareness, and turn partner alignment into pipeline growth.
Strategy Planning, Execution, & Analysis
Joint GTM Planning: Partner directly with sales leadership and National PBMs to co-author and execute annual and quarterly go-to-market plans for key national partners (WWT, SHI, CDW, GuidePoint, Optiv, Insight).
Strategic Program Design: Build structured, multi-quarter marketing programs tailored to national partner priorities, aligning core campaigns and initiatives with overarching company growth targets.
Budget & MDF Administration: Oversee the national partner marketing budget and Market Development Funds (MDF), ensuring high-impact resource allocation across our top national accounts.
Pipeline Reporting & Analytics: Track, analyze, and report on partner-sourced and partner-influenced pipeline, and campaign ROI in Salesforce to measure program effectiveness and guide future National Partner Investments.
Co-Marketing, Joint Campaigns, & Events
Integrated Demand Generation: Build and launch multi-channel joint campaigns leveraging events, digital, social, PR, and account-based marketing (ABM) to build market awareness and generate ecosystem pipeline across National Partners.
Repeatable GTM Activation: Construct repeatable campaign-in-a-box frameworks, partner kits, and sales enablement assets designed to scale co-marketing activations for regional field teams.
Incentives & Deal Reg Acceleration: Build targeted sales incentives, SPIFFs, and promotional campaigns that motivate partner reps, accelerate deal registrations, and drive daily field engagement.
Relationship Management & Cross-Functional Alignment
Primary Partner Liaison: Serve as the core marketing point of contact to cultivate strategic relationships, maintain operational cadence, and drive consistent engagement with key National marketing counterparts.

Senior Partner Marketing Manager, Nationals

Responsibilities

Benefits

Company

horizon3ai

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