Paid Social Specialist (Hybrid) at Enova · LumiJobs

Responsibilities

At Enova, we understand the power of marketing across all paid media channels and the value they bring to our business and our customers. We are looking for a Paid Social Specialist who is eager to drive growth through creative strategy and continuous optimization.
Do you thrive in a performance marketing environment with an analytics-first approach? You'll collaborate with Creative, Analytics, Data Science, Product, and Legal, and help us test new social formats, audiences, and AI tools.
As the Paid Social Specialist, you will drive customer acquisition for OnDeck through paid social, focused on Meta and YouTube, continuous A/B testing, improving data pipelines and audience segmentation, and large performance/growth goals. You are accountable for delivering acquisition and growth targets, as well as consistently improving channel efficiency. The performance feedback loop on creative is central to the role: you'll turn results into creative direction and briefs for internal and external creative teams. Our social agency is a direct extension of you, and you'll hold them accountable for performance, deliverables, and strategic recommendations. You’ll present strategy and results to leadership, and own communication between leadership and cross-functional teams. Whatever your current title (Paid Social Specialist, Social Media Buyer, Paid Media Associate, Performance Marketer), if you have proven paid social or paid media results and want to expand your expertise, this is your opportunity!
Own paid performance across growth channels, Meta and YouTube, accountable for acquisition volume, efficiency, and growth targets.
Manage performance proactively: identify underperformance, diagnose the drivers, build corrective action plans, and make sure they are executed seamlessly.
Hold our social agency, a direct extension of your team, accountable for performance, deliverables, and strategic recommendations.
Lead strategy and take initiative: build testing roadmaps, recommend investment shifts, and bring forward new ways to scale the channels proactively.
Own the creative performance feedback loop: turn results into creative direction, write briefs, QA creative, and keep creative teams, the agency, and Analytics up to speed.
Work with Analytics and Data Science on data pipelines, audience segmentation, conversion setup, and value-based bidding to improve channel performance.
Manage budgets, invoicing, projections, and daily optimization within efficiency targets, and partner with Website, Creative, and Legal on compliant landing pages, creative, and A/B tests that improve conversion rates.
Use AI to speed up research, analysis, and reporting.
Own communication between leadership and cross-functional team members, presenting strategy and results tied to P&L outcomes.

Paid Social Specialist (Hybrid)

Responsibilities

Qualification

Required

Benefits

Company

Enova

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