Principal Research Consultant

Remotefull timeRemote

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senior

$140k–$179k

H1B: no

Ispottv The Principal Research Consultant at iSpot is a senior creative research expert responsible for designing, fielding, and interpreting survey-based creative testing to support advertising measurement. This role partners with Sales, Customer Success, and Product teams to scope studies and deliver actionable insights.

Responsibilities

Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews
Scope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteria
Analyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholders
Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses
Partner with Account Executives and Customer Success to identify, position, and grow creative research opportunities
Provide research input on proposals, scoping, and feasibility
Coordinate with internal teams and sample partners to deliver studies on time and to iSpot’s quality standards
Articulate how iSpot’s approach compares with alternative methodologies, including neuroscience, attention, and AI-based creative testing
Monitor industry developments in survey methodology, sample quality, and synthetic data, and recommend how iSpot should respond
Collaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership
Support enablement and internal teams on creative research best practices

Qualification

Bachelor’s degree in Marketing ResearchDeep expertise in survey designStrong statistical foundationExperience supporting the sales cycleExperience with brand liftRecognized industry expertiseTools You Will UseiSpot Creative Assessment platformSurvey design and analytics tools

Required

Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field; advanced degree a plus
10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing
Experience leading creative research engagements, ideally at an ad testing or creative effectiveness provider, for large enterprise brands or major agencies
Deep expertise in survey design, sampling, weighting, and data quality best practices
Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking
Proven ability to translate research findings into clear recommendations for senior marketers and creative teams
Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development
AI Literacy - Experience using Large Language Models (LLMs) like Gemini or ChatGPT to accelerate research design, analysis, and reporting
Ability to deliver high-quality analysis on tight timelines in a fast moving, entrepreneurial start-up environment
Strong collaboration skills to work effectively across Sales, Customer Success, Product, and Data Science

Preferred

Experience with brand lift, sales lift, or marketing mix work and how creative diagnostics connect to business outcomes
Experience with Hispanic or multicultural research
Familiarity with TV and streaming advertising measurement
Experience applying text analytics to open-ended verbatim responses
Recognized industry expertise, demonstrated through client advisory relationships, speaking, publishing, or industry association involvement
Tools You Will Use:
iSpot Creative Assessment platform
Survey design and analytics tools

Benefits

Equity/RSU
Annual Bonus
Flexible Work

Company

Ispottv

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Source: greenhouse

Active within the past hour

Remote-friendly

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