Lifecycle Marketing Manager (Remote)

Remote - United Statesfull timeRemote

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mid

$128k–$149k

H1B: no

Rula The Lifecycle Marketing Manager leads the development and execution of multi-channel lifecycle marketing strategies to improve patient and provider engagement. This role works independently and collaboratively to refine analytics and expand test-and-learn programs.

Responsibilities

We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula.
You’ll lead the development and execution of multi-channel lifecycle strategies (email, SMS + push) to help make mental healthcare work for everyone.. You'll work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our reporting and analytics capabilities, and expand our test-and-learn program to continuously improve patient and provider engagement. This role may work in both our B2B and D2C parts of the organization, improving the speed and quality of patient access to mental healthcare, and ensuring providers in our network are set up for success to provide that care.
We’re looking for someone who thrives in a fast-paced environment, is a fierce collaborator, has a bias for action, and brings exceptional organization, customer focus, and attention to detail to everything they do. If you're excited about using data-driven strategies to make a meaningful impact in mental healthcare, we'd love to hear from you!

Qualification

Strong analytical skillsExcellent project management skillsExceptional communication skillsExperience working in a healthcare

Required

5+ years of experience in a lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns. Both D2C and B2B experience is welcome, with a slight bias towards D2C experience.
Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred), including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation.
Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance.
Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail.

Preferred

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Engineering, Operations, Support, and others.
Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment.
Experience working in a healthcare, mental health, or marketplace environment.
1+ years experience at a high-growth start-up.
Experience with more complex lifecycle programming like HTML or SQL.
Experience using BI tools (preferably Looker and Amplitude).
We're serious about your well-being! As part of our team, full-time employees receive:

Benefits

Dental
Vision
401(k)
Equity/RSU
Parental Leave
Wellness

Company

Rula

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Source: ashby

Active within the past hour

Remote-friendly

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Must-Have Skills for This Role

Lifecycle marketingRetention marketingEmailSMSPush notificationsIterable

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Lifecycle Marketing Manager (Remote) at Rula · LumiJobs