GTM Marketing Lead – Data & AI

Required

• Use approved AI tools for research, creation, adaptation and analysis, validating accuracy, evidence, brand fit and commercial relevance.
• Set day-to-day priorities for the Data & AI GTM Associate Marketer, provide clear briefs, coaching and quality review, and progressively delegate ownership of defined workstreams.
• Use Sales feedback, buyer responses, offer uptake and performance evidence to refine propositions and GTM priorities, working with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.
• Experience in B2B Product or Services Marketing, preferably in the technology industry, with demonstrated experience marketing Data, AI, cloud, digital or other complex technology propositions.
• Proven experience marketing to C-suite and senior executive audiences.
• Demonstrated ability to understand and market complex Data & AI propositions, translating technical capabilities into credible business outcomes and differentiated buyer messaging. Curiosity and commitment to keeping pace with developments in AI and Agentic AI.
• AI first strategic mindset with practical experience using generative AI and other AI tools/agents to research, create, adapt or analyse marketing work, with the judgment to validate and improve the output.
• Demonstrated ability to take ownership, create clarity from ambiguity and drive initiatives from strategy through execution, mobilising cross-functional teams and stakeholders to deliver measurable outcomes.
• Experience thriving in global, matrixed organizations, driving outcomes through influence, with an entrepreneurial, strategic, and hands-on approach across disciplines without relying on dedicated teams.
• Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.