Motherduck Growth Marketer / GTM Engineer responsible for lifecycle marketing, growth automation, and marketing operations at MotherDuck. Owns audience segmentation, lifecycle programs, and growth tools like Clay to drive marketing efficiency.
Responsibilities
We're hiring a growth marketer with a hacker brain to own the systems that make our growth engine run... lifecycle, marketing ops, and the data and automation underneath both.
If you're the person who looks at a list of signups and immediately wonders what you could learn by enriching it, splitting it five ways, and testing a different nurture on each... we'd love to meet you. You'll build the segments, lists and audiences everything else depends on, hack and build growth agents, run Clay like a product you own, and use data to push our lifecycle programs 10x further than they are today.
This isn't a role where you wait for a ticket. You'll spot the next enrichment worth testing, propose the workflow that saves the team ten hours a week, and ship it. Some folks call this kind of work go-to-market engineering. We think of it as lifecycle marketing with real technical chops.
Lifecycle marketing, the backbone
Become the team's expert on our audiences, and build the segments, lists and audiences that every email, campaign, webinar and nurture runs on
Design lifecycle programs across signup, activation, re-engagement and expansion, and test them relentlessly with real data
Use product usage and conversion patterns to decide who gets what message, when, and on which channel
Report honestly on what moved the number and what didn't... including your own tests
Growth agents and Clay
Own Clay end to end. You're the person who pushes it forward, not someone who has access to it
Test new enrichments, scoring and signals, keep what works and kill what doesn't
Build growth agents and automated workflows that let a three-person team move like a much bigger one
Qualification
A passion for understanding user groupsA systems brainProactive by defaultHigh-growth company backgroundHonest about resultsClay experience
Required
You want to hack and build growth agents. This is the heart of the role. You've used Claude Code, agents or similar tooling to automate real growth work, and you're itching to build more
A passion for understanding user groups. You want to be the expert on our audiences... who they are, how they behave, and how to segment them so every email and nurture lands with the right people
A systems brain. You see marketing as a set of inputs, workflows and feedback loops, and you love making them run better
Lifecycle experience with numbers attached. You've owned segments, nurtures or re-engagement programs and can tell us what they did to activation, pipeline or revenue
Proactive by default. You find the next test, enrichment or fix before anyone asks
High-growth company background, ideally somewhere with a technical or developer audience
Honest about results. You'll call out a losing test, including your own, as quickly as a winner
Clay experience, ideally a workflow you built and can walk us through
HubSpot experience at the workflow and data level
Comfortable pulling and analyzing your own data, SQL included
Webinar or event ops experience tied to pipeline
Familiarity with data practitioners or developers as an audience