Growth Marketer

San Francisco · Remotefull timeRemote

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mid

$130k–$180k

H1B: no

Motherduck Growth Marketer at MotherDuck responsible for creative and demand generation growth initiatives. Own campaigns from idea to results including landing page and conversion testing, paid and organic campaigns, social, webinars, and events.

Responsibilities

We’re looking for a growth and performance marketer who goes after 10x, not 10%... someone who can dream up an unorthodox bet on Monday, ship the landing page by Wednesday, and tell us whether it worked by Friday. You’ll own the creative and demand gen side of growth, with support on strategy from your manager and full ownership of execution.
Right now that means landing page and conversion testing, campaigns across paid, organic, and lifecycle, social, webinars, events, AEO, re-engagement, and creative bets to get more of the right people signing up. But that’s a starting point, not a queue... we expect you to bring your own ideas about where the next win is.
Own campaigns from idea to results
Take plays from spec to live: audience, message, channel, landing page, conversion.
Work both motions: self-serve signups that need to activate, and accounts that need to become sales pipeline.
Build the demand gen assets that make campaigns go: landing pages, ad creative, emails, webinar promos, and whatever else the idea needs.
Think big and be unorthodox
Run creative bets that a more cautious team wouldn’t try. Some will flop... that’s part of it, as long as you know why.
Spot what no one owns and treat it as an opening, not a blocker.
Test a lot, and be honest about it
Run a real volume of tests: landing pages, signup flow, ad creative, email, audiences. A high test count is the job, not a sign you’re thrashing.
Decide what success looks like before something ships, and call out a loss out loud, even when it’s your own play.

Qualification

5+ years in performance marketingReal growth instinctsA resume with real quantitative resultsHands-on with the tools of the tradeGreat writingA bias toward shippingExperience with AEOHands-on paid experience across Google

Required

5+ years in performance marketing, channel marketing, demand gen, or a scrappy generalist marketing role, or a track record of building growth things on your own that speaks for itself.
Creative and detail-oriented in equal measure. You come up with the idea and catch the broken UTM.
Real growth instincts. You think in funnels and conversion, not just impressions and reach.
A resume with real quantitative results: signups, conversion lifts, pipeline contribution, cost per lead or SQA, that kind of thing.
Hands-on with the tools of the trade: HubSpot, landing page builders, and AI tools you actually use to move faster.
Background at a high-growth company (data/AI space preferred, but a Ramp-equivalent is fine too).
Great writing, and credibility with a developer and data audience.
A bias toward shipping.
Experience with AEO: getting a brand to show up in answers from ChatGPT, Perplexity, Google AI Overviews, and the like.
Hands-on paid experience across Google, Meta, and LinkedIn, from audience setup through creative testing and optimization.
Experience building segments and audiences in Clay (or similar), especially ones that feed ad platforms or campaigns.
What people should be saying if you’re doing ducking awesome