Opengov The Senior Field Marketing Manager drives pipeline and revenue growth through strategic field marketing execution and team leadership. They manage a large event portfolio and own the ROI and pipeline metrics for all field initiatives.
Responsibilities
Field Marketing Strategy & Portfolio Management
Develop and execute annual field marketing strategy aligned with company revenue targets and market priorities.
Curate the event portfolio: evaluate and select from 150-200+ potential events annually. Build business cases for events based on target account density, market opportunity, and expected ROI.
Manage the field marketing budget—allocate resources across events, staffing, collateral, technology, and team. Track spend and optimize for positive ROI across the portfolio.
Own the total field pipeline number and ROI metrics. Set targets for each event and the portfolio; track performance and optimize based on data.
OpenGov Conference & User Groups
Own the OpenGov Conference strategy, planning, and execution—including registration, ticketing, content, sponsorships, attendee engagement, post-event follow-up.
Develop and manage the user groups and roundtable program strategy. Determine frequency, topics, locations, and engagement tactics.
Ensure these signature events drive pipeline, customer advocacy, and market presence.
Team Leadership & Development
Lead and manage a team of field marketers. Set expectations, provide coaching and feedback, develop skills, and ensure accountability for outcomes.
Delegate event ownership to your team; provide strategic guidance while they execute.
Qualification
7+ years of field marketingExperience leading and managing teamsStrong financial acumenDeep understanding of ABM strategyExperience with SalesforceAI-forward mindsetStrategic thinkerExecutive presence
Required
7+ years of field marketing, event marketing, or ABM experience in B2B SaaS, ideally at a high-growth company managing event portfolios at scale.
Proven track record managing and optimizing event portfolios (20+ events annually) for pipeline and ROI.
Experience leading and managing teams; demonstrated ability to develop talent and drive accountability.
Strong financial acumen: ability to build budgets, track ROI, and optimize spend across a portfolio.
Deep understanding of ABM strategy, account segmentation, and target account marketing.
Experience with Salesforce, marketing automation platforms, and analytics tools.
Proficiency with event marketing platforms and CRM systems.
AI-forward mindset: Comfortable leveraging Claude and marketing MCPs to scale field marketing execution and demand generation.
Strategic thinker; able to develop field marketing strategy, build business cases, and measure impact.
Executive presence; proven ability to influence stakeholders, present findings to leadership, and shape organizational decisions.
Results-driven with a passion for owning pipeline numbers and measuring ROI.
Flexible and willing to travel regularly to field events.
Preferred
Experience owning and executing user conferences or signature events.
Background in user group development and community building.
Experience with budget management and P&L accountability for a marketing function.
Track record building and managing event marketing teams.
Understanding of government or public sector marketing.
