Pmg The Client Strategy Director at PMG leads full-funnel media planning and client relationship management to drive brand growth. This role involves designing media strategies, managing budgets, and presenting plans to clients.
Responsibilities
Design and guide full-funnel media plans and recommendations, ensuring strategies align with clients’ brand vision and objectives. Use past performance data and advanced planning tools to refine and strengthen strategies.
Manage budget forecasts, optimize ad spend, and ensure results align with client KPIs. Seek growth opportunities that drive profitability through strong fiscal management and strategic insight.
Serve as a trusted contact for clients, building relationships, deepening your understanding of their business, and proactively identifying opportunities. Ensure clear, consistent communication across all client touchpoints.
Introduce and refine innovative media strategies to improve client outcomes and streamline internal operations, always focused on enhancing efficiency and effectiveness.
Lead the creation, presentation, and regular updates of media plans and deliverables, showcasing thought leadership in client interactions and using tools like Keynote and PowerPoint for engaging presentations.
Act as the bridge between clients, internal teams, and external partners. Advocate for client needs while optimizing team operations to drive cohesive, omnichannel media strategies.
Oversee budget planning and forecasting, collaborating with media teams to keep investments flexible, well-aligned, and geared toward client performance goals.
Mentor and support a team of media professionals, fostering a culture of innovation, continuous improvement, and proactive solutions. Ensure alignment with best practices and media standards.
Drive project excellence by managing timelines, go-to-market strategies, and team priorities. Implement efficient systems to support timely delivery of client goals.
Resolve challenges that impact team performance or client expectations, offering actionable feedback and encouraging a growth-oriented, adaptable team culture.
Collaborate with media and analytics teams to create insightful reports and dashboards that drive data-informed recommendations aligned with client objectives.
Oversee the performance of omnichannel campaigns, managing budget allocation, recommending improvements, and addressing issues in real-time.
