Boom Product Marketing Manager at Boom owning product positioning, launches, and sales enablement for leasing software products. Acts as a bridge between product, sales, and customer success teams.
Responsibilities
You'll be Boom's first Product Marketing Manager, reporting to the Head of Marketing. You'll own how our products get positioned, launched, and sold, and you'll be the bridge between product, sales, and customer success. You'll also use real customer data, like how much faster our users make leasing decisions, to prove the value of what we build.
This is a builder role. There's no PMM playbook here yet, so you'll write it. If you like turning a complicated product into a clear reason to buy, and you'd rather ship than wait for permission, keep reading.
Own positioning and messaging for BoomScreen, BoomCRM, and BoomReport. Keep our core messaging doc sharp and make sure sales, marketing, and CS are all telling the same story.
Run product launches end to end, from tiering and timelines to launch copy, enablement, and post-launch readouts. Some launches are a release note; some are a full campaign. You'll know the difference.
Arm the sales team with talk tracks, battlecards, one-pagers, demo narratives, and objection handling they actually use.
Know the market cold. Talk to customers, sit in on sales calls, track competitors like AppFolio and RentEngine, and turn what you hear into insights product and sales can act on.
Partner with product. Work with our CPO and PMs to shape roadmap input, name features, and make sure what we build has a clear reason to exist in the market.
Feed the content engine with product content for our newsletter, webinars, website, case studies, and social.
Measure what matters. Dig into how customers actually use Boom and track the metrics that prove our value, like time-to-decision on rental applications. Turn those numbers into proof points for sales, marketing, and case studies. You'll also own launch performance, win/loss, and adoption reporting.
4+ years in product marketing, ideally at a B2B SaaS, fintech, or proptech company
A data-first mindset. You're comfortable pulling and analyzing product usage data (SQL or a product analytics tool) and turning a metric into a story people care about
A track record of launches you can walk us through: what you shipped, what worked, what you'd change
Qualification
4+ years in product marketingExperience in property managementFamiliarity with tenant screeningYou've marketed an AI product
Required
4+ years in product marketing, ideally at a B2B SaaS, fintech, or proptech company
Comfortable pulling and analyzing product usage data (SQL or product analytics tool)
Strong writing skills to explain technical products in plain English
Preferred
Experience in property management, real estate tech, or the rental industry
Familiarity with tenant screening, fraud, credit, or rent reporting
You've marketed an AI product, an integration, or a Chrome extension
You've been the first PMM somewhere and built the function from scratch
