Director of Creative Strategy at Kikoff · LumiJobs

Responsibilities

Kikoff is looking for a Director of Creative Strategy to lead the strategic direction of our performance creative and develop the team behind it. Reporting to the Senior Director of Brand & Creative, you’ll connect consumer needs, business priorities, and performance insights to a clear creative strategy that drives acquisition and conversion.
With a primary focus on paid social, you’ll establish a structured learning agenda, broaden the messages and formats we explore, and ensure individual tests contribute to a deeper understanding of what motivates our customers. You’ll also guide strategy across TV and creator content, partnering closely with Growth, our Creative Director, and production leads.
You’ll manage and coach our creative strategy and copy team, setting direction and strengthening their thinking while they lead individual concept development, and writing. You’re a structured thinker, thoughtful creative partner, and strong people leader who can translate the big picture into clear priorities and better creative decisions.
Creative strategy and messaging
Own performance creative strategy across our product portfolio, with a primary focus on paid social, translating business priorities and brand positioning into clear audiences, consumer needs, value propositions, and messaging priorities.
Build a deliberate mix of creative approaches across messages, formats, and channels, balancing iteration on proven work with exploration of new opportunities.
Ground strategic direction in consumer research, customer feedback, competitive insights, and performance learnings, ensuring creative addresses meaningful motivations and barriers to conversion.
Establish messaging frameworks and briefing standards that give the team clear direction and room to develop compelling concepts.
Guide concept selection and provide critical feedback on ideas, scripts, and copy, strengthening the connection between consumer insight, product benefit, and action.
Partner with the Creative Director to connect strategy with effective execution, and guide TV messaging and strategic priorities through the team members leading concept development and writing.
Learning agenda and continuous improvement
Set and maintain accountability for the creative learning agenda in partnership with Growth, defining the questions and hypotheses that will most improve our understanding of what drives conversion.

Director of Creative Strategy

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Kikoff

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