Aegworldwide Director Marketing at AEG Presents Las Vegas responsible for creating promotional and advertising plans for shows and events. Oversees marketing department and collaborates with internal and external partners to develop strategies.
Responsibilities
Create detailed marketing and promotional campaigns identifying targeted demographics
Strategize and research new marketing trends and practices
Purchase and monitor media plans and develop promotions
Oversee marketing department team members including progress and performance
Provide mentorship and guidance to marketing staff
Serve as primary local marketing contact for artist marketing representatives
Develop new strategies for existing events by analyzing market data
Oversee creation and approvals of advertising materials and creative
Collaborate with booking team to create unique artist marketing plans
Qualification
Knowledge of brand identityKnowledge of media buyingExcellent writtenPayscaleBonus
Required
BA/BS Degree (4-year) Marketing/ Business Communications, PR Preferred
8-10 years experience working with and creating budgets
8-10 years experience working as a promoter a plus
Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
Strong interpersonal skills with the ability to create and foster relationships
Knowledge of media buying, negotiating and documenting agreements
Knowledge of the music industry and artist demographics
Strong organizational skills with exceptional attention to detail
Excellent written, verbal and listening communication skills
Payscale: $84,046.89 - $130,000.00
Bonus: his position is eligible for a bonus under the current bonus plan requirements.