Senior Digital and Growth Marketing Manager at Replicant · LumiJobs

Responsibilities

Drive High-Intent Web Traffic & Quality: Own website growth end-to-end, focusing on three core metrics: traffic growth, traffic quality (ICP alignment), and funnel conversion efficiency.
Scale Content & Personalization with AI: Leverage cutting-edge AI tools to build 1:1 personalized landing pages, programmatic SEO assets, and targeted site content at scale.
Technical Site Operations & Attribution Setup: Own the technical integrity of the site. Configure and troubleshoot Google Analytics (GA4) event firing, UTM tracking, cookie management, form routing, and integrations into Unify, HubSpot, and Salesforce to fix funnel leakage.
Continuous CRO & Pragmatic A/B Testing: Champion an "Always Be Testing" (ABT) culture across landing pages, forms, and user journeys. Build resource-efficient testing workflows and custom dashboards without relying on bloated enterprise software.
Cross-Functional Growth Engine: Partner cross-functionally with Advertising and Lead Gen to align campaign traffic with web experiences, with Product to integrate on-site product experiences, and with Sales/RevOps to verify lead delivery.
SEO, AEO & LLM Search Strategy: Optimize site structure, content, and schema for traditional Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) across platforms.
Interactive Web Tools & Funnel Assets: Concept, build, and optimize interactive site features (e.g., ROI calculators, maturity assessments) and high-converting trial/demo flows.
What you’ll bring
Senior Specialized Expertise: 6+ years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology, operating as an autonomous, expert-level IC.
Webflow & Analytics Mastery: Deep, hands-on expert skills in Webflow, Google Analytics (GA4 setup, custom events, tag management), and conversion tracking frameworks.
AI Tooling Proficiency: Experience integrating AI tools into growth workflows for scaling landing page production, copy generation, and personalization.
Technical MarTech Integration: Proven experience managing the technical mechanics of marketing sites; UTMs, forms, cookie management, and cross-platform integrations.

Senior Digital and Growth Marketing Manager

Responsibilities

Benefits

Company

Replicant

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