Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across all customer-facing channels

Set the go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success

Serve as a strategic advisor to Product Management on roadmap and pricing/packaging decisions, bringing market, competitive, and customer insight to influence what KnowBe4 builds

Drive and elevate KnowBe4's competitive strategy, translating competitive and market intelligence into actionable positioning, sales plays, and executive briefings

Represent Product Marketing in industry-analyst forums and support research/reports (e.g., Gartner, Forrester); build and maintain relationships with key analysts and influencers

Drive thought leadership initiatives (speaking engagements, bylines, executive content) that establish KnowBe4 and its leaders as category authorities

Mentor and coach Senior and Product Marketing Managers, providing guidance on positioning, messaging, and go-to- market craft, and helping to scale best practices across the team

Partner cross-functionally to support integrated marketing campaigns, sales plays, and ABM motions that drive measurable pipeline, revenue, and brand impact across all go- to-market channels

Conduct advanced market research, competitive analysis, and buyer/persona development to inform long-range GTM and product strategy

Assist and evolve sales enablement strategy for the portfolio (battlecards, feature comparisons, datasheets), ensuring sales is equipped to win against evolving competitive threats

Leverage AI tools for research, content creation, and data analysis to increase speed and quality of strategic output

Principal Product Marketing Manager (Remote)

Responsibilities

Qualification

Required

Benefits

Company

knowbe4

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