This is a hands-on leadership role. You'll write the first draft of the narrative yourself and run the team with AI built into its work.

These are the key ways you’ll contribute and create impact in this role:

The Homebase story

Own the company narrative and the testing system behind it. New messages go into market with frequent testing and are judged on conversion.

Make sure Growth, Creative, Sales, Support, Product, and PR tell one story with the outcome owners care about up front and our product as the proof.

Pricing and packaging

Own how we price and package Homebase so an owner understands it in seconds, and it grows revenue per customer.

Ship pricing and packaging changes, and measure each one on conversion and revenue.

Industry go-to-market

Use data to choose the industries we go after first, then run a cross-functional pod to execute vertical growth campaigns.

Build the kit every channel runs on, including owner insights, competitor maps, ad and landing page messaging, creator briefs, and Sales and Support scripts.

Sales, support, and customer growth

Director of Product Marketing (Hybrid)

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Homebase

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