Web Strategy & Optimization Manager

New York, USAfull timeOn Site

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senior

$120k–$150k

H1B: no

Complyadvantage The Web Strategy & Optimization Manager at Complyadvantage owns the strategy and execution of the company’s web estate to drive commercial outcomes through conversion optimization, content, search, and continuous experimentation. This role involves setting the roadmap, managing user experience, and partnering with demand generation to maximize pipeline and revenue.

Responsibilities

Primary accountability
Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.
What you will own
Web strategy and development
Own the strategy and roadmap for our web estate, tied directly to commercial outcomes rather than page count or release volume.
Define what the platform is for by audience and stage, from first exposure through evaluation, purchase, onboarding, and ongoing customer engagement.
Make the case for investment with a clear view of cost, return, and opportunity cost. Prioritize ruthlessly and be willing to retire what does not perform.
Build the operating rhythm: intake, prioritization, delivery, measurement, and iteration.
Conversion and growth
Own conversion performance end to end, from traffic quality through to qualified pipeline and revenue contribution.
Run a continuous experimentation program with a live hypothesis backlog, clear success criteria, and honest read-outs on what did not work.
Optimize the full journey rather than isolated pages: entry points, navigation, forms, demo and trial flows, self-serve routes, and handoffs to sales and e-commerce.

Benefits

Dental
Vision
401(k)
Equity/RSU
Tuition
Parental Leave
Life Insurance

Company

Complyadvantage

View company page

10000+ employees

Industrial

Founded 1892

Source: greenhouse

Active within the past hour

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Must-Have Skills for This Role

search engine optimizationanswer engine optimizationgenerative engine optimizationcontent governanceinformation architecturecontinuous experimentation

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