Pear VC The Head / Director of Marketing at Endless Commerce leads marketing strategy and manages the marketing team. This role focuses on brand recognition, trade show presence, and managing paid media and campaign plans.
Responsibilities
You lead marketing at Endless. You set our marketing strategy and manage the team that carries it out.
We're looking for someone plugged into the consumer brand world, with a clear view of how to make Endless the name operators know. We move fast and work closely together. You'll do well here if you like being in the strategy and the execution, and if this industry gets you excited.
What Success Looks Like
Trade shows. Show season starts in February, so this is your first priority. Endless should get noticed at every show we attend.
Brand recognition. Consumer brands recognize Endless online and when there’s conversation about scaling omnichannel brands into new doors, EDI, ERPs, just-in-time-inventory, Endless is always at the heart of it.
Working with our media platform. Commerce is Chaos, Sam Rose's media property, has its own executive producer and editor. Collaborate with them on where Endless shows up there, such as ads in the newsletter or on YouTube.
Better strategy and organization for our fast-moving team. Moving fast means even folks with the best intentions can get overwhelmed or disorganized— drive strategy and keep our ducks in a row so that we can be a focused, productive team even when there are shiny new objects to get excited about.
Marketing strategy. Channel mix and campaign plan across LinkedIn, email, paid and events.
Managing a team. Work closely with our Marketing Manager, plus freelance video and copywriting support.
Managing our fractional paid media resource and owning the paid budget.
Events and trade shows. You pick the shows and build the budget. The whole team works events, and you're accountable for how they go and the integrated online/offline strategy.
Commerce is Chaos. Collaborate with the executive producer and editor of Commerce is Chaos, Sam Rose's media property, on when and how Endless is featured.
Qualification
Experience managing peopleKnowledge of consumer brand industryExperience in B2B SaaS marketing
Required
Experience leading marketing teams and setting strategy
