Enterprise ABM Manager

United States (Any Time Zone)full timeOn Site

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Nooks Enterprise ABM Manager at Nooks responsible for building account-based marketing programs targeting largest enterprise accounts. Partners with Enterprise Sales and cross-functional teams to design personalized and scaled account engagement programs that accelerate deals.

Responsibilities

Build the top account program
Design and run Nooks' ABM motion across our top enterprise target accounts, with tiered 1:1, 1:few, and 1:many plays
Partner with Enterprise Sales leadership on account selection, tiering, and quarterly account plans
Define the ABM playbook, operating rhythm, and success metrics so the program scales as the enterprise team grows
Engage buying committees
Map buying committees with AEs and SDRs, and build personalized programs for champions, end users, and the director- and VP-level stakeholders who shape evaluations
Create account-specific experiences such as onsite workshops, team lunch-and-learns, and private demos
Run personalized gifting and direct mail for target accounts in partnership with Field Marketing
Leverage events run by the Executive Programs Manager for C-suite and senior-level engagement in your accounts
Orchestrate multi-channel account plays
Partner with Growth Marketing on digital account activation
Work with Product Marketing and Content to build account- and industry-specific messaging, POVs, and assets

Qualification

Excellent project management skillsExperience marketing to CROsEqual Employment Opportunity StatementNooks does not discriminate in hiring

Required

6+ years of experience in account-based marketing, field marketing, or enterprise demand generation at a B2B SaaS company
A track record of building ABM programs that created and accelerated enterprise pipeline with large, complex buying committees
Experience working side by side with Enterprise AEs and sales leaders on account plans and deal strategy
Strong analytical skills and comfort turning account data into clear recommendations
Credibility with sellers and the judgment to know which play fits which account and moment
Excellent project management skills, with the ability to run many personalized programs at once
A creative builder who likes designing new plays, testing them, and scaling what works

Preferred

Experience marketing to CROs, sales leaders, or RevOps leaders
Experience running ABM pilots with a defined account list and a clear before-and-after measurement
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.

Company

Nooks

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Source: ashby

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