Lyft Digital Ad Ops Coordinator at Lyft Ads supporting internal sales team with post-sales activities and advertisement campaign management. Responsible for campaign setup, optimization, and performance analysis.
Responsibilities
Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform
Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
Troubleshoot and resolve any technical issues related to ad delivery and performance
Generate regular reports on campaign performance and provide insights to advertisers and internal teams
Utilize data to develop performance insights and recommendations for campaign improvements
Collaborate closely with Lyft Ad’s sales and account management teams to understand advertiser objectives and deliver on campaign goals
Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies
Qualification
BA/BS degreeStrong analytical skills
Required
BA/BS degree
3+ years of digital advertising operations or campaign management experience within the AdTech industry
Proficiency in ad management platforms preferably Microsoft Advertising platform
