Marketing Specialist II at Redwoodcu · LumiJobs

Responsibilities

Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
Conducting thorough marketing and competitive research and analysis.
Crafting detailed marketing program descriptions and strategic plans.
Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
Brand Management: Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.

Marketing Specialist II

Responsibilities

Company

Redwoodcu

More roles at Redwoodcu