Sierra Sales Programs, Sales Enablement role at Sierra to own the lifecycle of sales plays including design, build, launch, adoption, and retirement. Collaborate with cross-functional teams to prioritize plays and measure their success.
Responsibilities
Own the end-to-end lifecycle of sales plays: intake, design, build, launch, adoption, and retirement
Work with Product Marketing, Product, Sales Leadership, and Sales Engineering to decide which plays get built and in what order
Build play assets: messaging, discovery guides, demo flows, competitive battlecards, objection handling, and customer proof points
Train sellers and SEs on new plays through live sessions, async content, and practice
Define how each play's success is measured (usage, pipeline influence, win rate where attributable) and report on it
Retire or update plays that aren't working
Create the intake and prioritization process for play requests
Build plays so they can be adapted for regional teams, including our London office
What you’ll bring
4+ years in sales enablement, sales programs, product marketing, or a related field at a B2B software company
Experience building and launching sales plays or go-to-market programs for both sellers and technical teams
Ability to say no and prioritize across competing requests from senior stakeholders
Qualification
4+ years in sales enablementStrong writing and facilitation skillsComfort with data and attributionPrior experience as a seller or SE
Required
4+ years in sales enablement, sales programs, product marketing, or related field at a B2B software company
Experience building and launching sales plays or go-to-market programs
Ability to prioritize across competing requests
Strong writing and facilitation skills
Comfort with data and attribution
Preferred
Experience in AI or enterprise software sales environments
Experience with enablement and conversation-intelligence tools
