SVP, Franchise & Title Strategy

Los Angelesfull timeOn Site

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senior

$300k–$375k

H1B: yes

Crunchyroll The SVP, Franchise & Title Strategy at Crunchyroll leads the global franchise strategy to develop anime titles into enduring franchises. This role coordinates marketing, commercial, and regional teams to maximize long-term franchise potential.

Responsibilities

Crunchyroll is seeking an SVP, Franchise & Title Strategy to transform great anime titles into enduring global franchises that deepen fandom over a lifetime.
Reporting to the Chief Operating Officer, this leader takes the baton after content has been acquired, shaping how titles are nurtured, prioritized, and activated across the Crunchyroll ecosystem. This role does not acquire or license content; it partners closely with the Chief Content Officer once titles enter the Crunchyroll portfolio to maximize their long-term potential.
The SVP, Franchise & Title Strategy will bring together Strategy, Marketing, Commercial lines of business, and Regional teams around a unified view of the portfolio—ensuring priority titles have clear franchise ambitions, the right level of investment, and coordinated activation across markets and fan touchpoints.
The goal is to turn exceptional stories into lasting relationships with fans and build franchises that can grow far beyond a single season or release.
Core Areas of Responsibility
Franchise & Portfolio Strategy
Lead Crunchyroll's global franchise strategy, defining how priority titles are developed into enduring franchises.
Establish franchise priorities, investment levels, and multi-year plans informed by fan insights, market opportunities, and performance.
Identify opportunities to extend franchises across Crunchyroll's businesses and deepen fan engagement throughout their lifecycle.
Global Title Marketing
Lead the Title Marketing Strategy function, setting the strategic direction and priorities for major releases.
Partner with Regional GMs and Marketing teams to translate global title strategies into locally relevant campaigns.

Qualification

We get excited about candidatesStrong international experience

Required

We get excited about candidates, like you, because...
15+ years of progressive leadership experience in entertainment, media, streaming, games, consumer products, franchise management, or another IP-driven business.
Proven success building and growing entertainment franchises over multiple years, with a strong understanding of how to extend IP beyond individual releases.
Strong strategic and commercial judgment, with experience identifying portfolio opportunities, setting investment priorities, and developing long-term franchise growth plans.
Experience growing franchises across streaming, theatrical, games, commerce, consumer products, publishing, events, and other fan experiences.
Deep experience partnering with creators, studios, publishers, licensors, and rights holders, ideally including Japanese partners.
Strong international experience, with the ability to balance global franchise ambitions, partner priorities, and local market needs.
Proven ability to lead and influence cross-functional teams, aligning Content, Marketing, Product, Commercial, and Regional leaders around shared goals.
Native to business-level proficiency in Japanese and English.
Direct anime and Japanese entertainment experience is highly desirable. Candidates from adjacent fandom-driven businesses should bring strong franchise-building experience and an understanding of creator and rights-holder relationships.
Bachelor's degree or equivalent practical experience required. Demonstrated results and industry expertise will be valued more heavily than academic background.
Why you will love working at Crunchyroll

Benefits

Dental
Vision
401(k)
Annual Bonus
Life Insurance

Company

Crunchyroll

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Source: greenhouse

Active within the past hour

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