Own content strategy and the editorial calendar across website, email, social, YouTube, and community

Build a repeatable content engine that powers our external presence and supports cross-functional teams

Manage the Content Marketing Coordinator, setting direction while they support production and editing

Own our content library (DAM) so every team can easily find and use the right assets

Lead one-off brand campaigns, from seasonal pushes to announcements

Create content that speaks authentically to home service pros

Produce a range of formats: case studies, how-to guides, video scripts, testimonials, social friendly, and long-form

Collect interviews of pros and turn their stories into content that builds trust and drives organic growth

Use content to fuel and support growth of an engaged pro community through forums, Facebook groups, newsletters, and events

Build a thought leadership program via articles, podcasts, speaking, and LinkedIn

Cultivate relationships with pro advocates and industry experts who amplify our brand

Partner with Performance Marketing to create content for paid ads

Content Marketing Manager

Responsibilities