Pmg SEM Senior Manager at PMG to lead paid search marketing strategies and manage a team. Responsible for campaign execution, optimization, and mentoring junior team members.
Responsibilities
Lead the execution and optimization of complex search programs, ensuring marketing activities align with client goals and deliver measurable results.
Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others while fostering professional growth.
Shape creative and messaging strategies that align with Google best practices and meet client objectives.
Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks, driving scalable growth for clients.
Analyze and monitor campaign performance, providing actionable cross-channel recommendations to maximize revenue and ROI.
Inspire and motivate teammates, serving as a leader and mentor while fostering collaboration and innovation across the SEM team.
Drive adoption of PMG’s proprietary technology platform, Alli, integrating its capabilities into client accounts and sharing insights for its continued development.
Lead PMG-wide search training initiatives, sharing expertise and supporting departmental growth and innovation.
Integrate technical solutions, tailoring custom strategies to address client-specific challenges and deliver impactful results.
Manage and develop a team of SEM professionals, deploying resources strategically to maximize individual potential and client outcomes.
Evaluate resource needs, identifying opportunities to improve efficiency and effectiveness across paid search efforts.
What You Will Bring
Qualification
7+ years of experience in paid searchBachelor’s degree or equivalent
