SEM Director at Pmg · LumiJobs

Responsibilities

Provide strategic leadership across complex paid search programs, ensuring campaign strategies, investments, and execution align with client business objectives and deliver measurable results.
Lead the development and implementation of advanced paid search strategies across platforms including Google Ads and Microsoft Ads, translating channel performance into actionable business recommendations.
Serve as a senior strategic partner to clients, connecting paid search performance, consumer behavior, and market dynamics to broader business and marketing priorities.
Oversee paid search performance and optimization across client portfolios, guiding teams on bidding strategies, audience segmentation, keyword expansion, creative experimentation, and other opportunities to improve outcomes.
Lead paid search planning and budget strategy, helping teams allocate investments effectively while identifying opportunities to drive incremental growth and maximize business impact.
Establish and advance test-and-learn frameworks across paid search programs, using experimentation and analysis to inform strategy and scale successful approaches.
Guide measurement and reporting strategies, ensuring teams move beyond platform metrics to deliver clear insights, recommendations, and narratives that connect paid search activity to client outcomes.
Build and maintain strategic relationships with search platforms and industry partners, identifying opportunities to bring new capabilities, insights, and innovation to clients.
Partner with leaders across media, creative, analytics, strategy, and technology to develop cohesive cross-channel approaches and strengthen the role of paid search within broader marketing programs.
Drive adoption and strategic use of PMG’s proprietary platform, Alli, partnering cross-functionally to identify opportunities for automation, optimization, and greater efficiency across paid search programs.
Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making across the SEM practice.
Stay at the forefront of search industry developments, platform changes, consumer behavior, and emerging technologies, translating relevant trends into opportunities for clients and the broader team.

SEM Director

Responsibilities

Benefits

Company

Pmg

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