Lifecycle Marketing Coordinator, CRM

Remote - United Statesfull timeRemote

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mid

$86k–$91k

H1B: yes

Instacart The Lifecycle Marketing Coordinator at Instacart executes and launches CRM campaigns across multiple channels to support Lifecycle Managers. This role focuses on campaign production, QA, and cross-functional coordination to drive customer journey growth.

Responsibilities

Created more capacity for growth by taking meaningful execution work off Lifecycle Managers' plates, enabling the team to launch more priority campaigns and experiments.
Made campaign delivery more dependable by consistently shipping accurate campaigns on time, with fewer avoidable errors and less rework.
Improved operational efficiency by simplifying recurring workflows, reducing manual effort and turnaround time while maintaining quality.
Strengthened the customer experience by surfacing and helping resolve outdated content, broken links, and targeting or personalization issues across live programs.
Turned campaign learnings into business improvements by spotting opportunities in results and execution insights, helping the team fix underperforming campaigns, expand what works, and prioritize work with greater impact.
Hands-on CRM execution experience (typically 1–3 years), including personally building, QA'ing, and launching campaigns in an email service provider (ESP) or marketing automation platform
Strong attention to detail, with a thorough approach to checking campaign content, links, targeting, and setup

Qualification

Organization and follow-throughProactive communicationBraze experienceExposure to segmentationOffers may vary based on many factorsFor Canadian based candidates$86

Required

Organization and follow-through, with the ability to manage multiple projects and deadlines at once and keep work moving
Proactive communication: clear status updates, coordination with partners, and early flagging of blockers
Technical curiosity and analytical thinking, including comfort learning new tools, troubleshooting issues, and asking questions about campaign performance
Braze experience, helping you ramp quickly on our platform
Exposure to segmentation, personalization, and A/B testing, plus basic campaign reporting and interpreting results to identify improvements
Experience supporting automated lifecycle journeys (onboarding, retention, win-back), ideally in a consumer app or e-commerce business with recurring customer engagement
Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation

Preferred

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
$86,000—$90,500 CAD

Benefits

Equity/RSU

Company

Instacart

View company page

1001-5000 employees

Food Delivery

Founded 2012

Source: greenhouse

Active within the past hour

Remote-friendly

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Lifecycle Marketing Coordinator, CRM at Instacart · LumiJobs