Canals Product Marketing Lead to build the product marketing function at Canals and lead all product and feature launches. Responsible for messaging, go-to-market strategy, and cross-functional coordination.
Responsibilities
You’ll be the first in Product Marketing at Canals, building the function from the ground up and playing a key role in establishing our messaging. We currently have two products with strong market fit, a third product in beta testing, and a roadmap of major new features, along with frequent feature updates based on customer feedback.
Lead the product and feature launch process
Plan and manage launch audiences, tactics and timelines
Develop messaging and positioning based on primary and secondary research
Train and enable go-to-market teams on the new product/feature
Develop supporting marketing materials, e.g., one pagers, website pages
Manage communications to customers through marketing channels, e.g., email
Coordinate cross-functional teams to execute launch tactics
Create and maintain personas, product messaging, and positioning, based on the latest market insights and learnings
Translate messaging and positioning into marketing and sales assets, e.g., slide decks, campaign ads, thought leadership
Capture and organize competitive intelligence to support Sales and Marketing
Track and measure adoption and effectiveness
Qualification
Strong cross-functional collaboratorYou'll work alongside ambitiousWe value ownershipWe're remote-first
Required
5+ years experience in Product Marketing
Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
Strong cross-functional collaborator, works well with and can “speak the language” of Product, Sales, Customer Success, Support and more
Self-motivated and proactive — someone who gets things done without hand-holding
Comfortable juggling multiple projects and shifting timelines
Experience in a startup or fast-paced environment is a plus
We're building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.
We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.
We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers.
You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way.
We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen.
We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.
