Create, evangelize and run quarterly marketing roadmaps across alliances and VARs, that build a scalable program, not a collection of one-off initiatives.

Build joint marketing plans for priority partners, with owners, dates and targets tied to a shared customer problem

These partner marketing plans can include co-branded webinars, field events, customer stories, thought leadership, launch assets, partner landing pages, newsletter placements, event cross-promotion, PR and more. Write campaign briefs and apply our partner messaging framework.

Project manage these deliverables with internal stakeholders, and directly tailor existing content for partners, using our AI tools. Coordinate partner approvals,and hold internal and external stakeholders to dates.

Create, launch and own partner communications

Collaborate with field marketing on partner events: create joint partner event calendar and budget allocation, handle event promotion with partners, evaluate event performance

Own MDF requests and approvals. Suggest incentive MDF, and recommend what to fund, scale or stop.

Design and launch multi-partner plays

Keep the partner marketing calendar,

Work with RevOps on partner records, campaign taxonomy and activity capture.

Track participation, MQAs, SQLs, sourced and influenced pipeline, and spend efficiency by motion. Report partner activity per strategic account for QBRs, and deliver a quarterly readout per priority partner with scale, change and stop calls.

A project manager’s mindset: you take what marketing teams produce, chase every stakeholder, and execute part of it yourself.

Senior Partner Marketing Program Manager

Responsibilities

Qualification

Required

Benefits

Company

Ddome

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