Qualification

10+ years of experience in marketingExperience managing marketing budgetsSelf starter100% remote work environment

10+ years of experience in marketing
4+ years of experience in a leadership people manager role. Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives and cross-functional workflows
Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics (e.g., CAC, LTV, churn reduction)
Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Self starter, has elevated complex, but new lifecycle programs (1 -> 100, we are past the 0 ->1 stage)
Experience with lifecycle marketing for an ongoing or high frequency services type business
Experience defining email/SMS/push governance (rules of engagement for communication, compliance, etc)
Experience at a fast paced mid/later stage startup or growth company
Experience navigating highly regulated industries (e.g., Healthcare, FinTech) with a strong understanding of compliance guardrails, patient privacy, and HIPAA requirements in marketing communications
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

Director of Lifecycle Marketing (Remote) at Rula · LumiJobs

Director of Lifecycle Marketing (Remote)