Emerging Markets Strategy & Ops

New Yorkfull timeOn Site

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senior

$190k–$235k

H1B: no

Serval Emerging Markets Strategy & Ops at Serval owns strategy and operations for new market entries, focusing on go-to-market models and scalable operating cadence. The role includes refining market entry theses, partnering with GTM leadership, and improving workflows for market launches.

Responsibilities

This is the first dedicated Strategy & Operations hire for Emerging Markets at Serval and a critical priority for the go-to-market team. You will own the strategy and operating engine for the markets Serval is entering next: the person who helps grow zero-to-one from idea to a repeatable motion. Focus areas include new geographies and customer segments within existing geographies. You will identify the strategic levers needed to win in each market, drive the execution to get there, and spot and address the gaps months before they materialize.
Set strategic direction and drive execution
Refine the entry thesis for each new market: sizing, ICP, competitive landscape, required investment, and the milestones that tell us to accelerate or pull back
Partner with GTM leadership on the go-to-market model for each market (direct vs. partner-led, coverage model, sub-market areas for focus, hiring strategy)
Implement a scalable operating cadence (market reviews, pipeline reviews, launch readiness checkpoints, business reviews) and drive the follow-through
Partner with RevOps, Marketing, and Sales to make market-specific investments (e.g., data / targeting, marketing campaigns)
Design territories, account distribution, and pre- / post- sales support coverage for new market teams
Build the partner, reseller, and SI strategy where it accelerates entry
Partner with Commercial Operations to adjust our pricing model to the needs of new markets
Drive day-to-day strategic decision-making to operationalize and build these new segments
Improve workflows and process
Find friction in selling into new markets and remove it: local quoting, security and compliance reviews, procurement, handoffs to deployment, anything costing reps time they should spend with customers

Qualification

Preferred

Must be willing and able to work onsite five days per week in San Francisco or New York, with periodic work travel to emerging market locations

Benefits

Equity/RSU

Company

Serval

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Source: ashby

Active within the past hour

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StrategyOperationsMarket EntryGo-to-Market ModelPipeline ReviewsSalesforce

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Emerging Markets Strategy & Ops at Serval · LumiJobs