Reflow Founding Product Marketer at Reflow owning product positioning, messaging, and go-to-market strategy. Build marketing campaigns, content, and sales enablement from scratch as a founding team member.
Responsibilities
Product Marketing Strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
Positioning & messaging: Own our product positioning and messaging, and develop copy and content messages across marketing channels (emails, web, etc).
Launches: Plan and execute product launches from strategy to messaging, channel strategy, and measurement, collaborating with product, sales, and CS.
Campaign management: Plan and run integrated campaigns yourself, partnering with the founders and sales. There is no existing marketing team yet, so you’ll build this from scratch.
Lifecycle marketing: Create content and messaging for email drip campaigns throughout the customer lifecycle.
Content strategy: Own our content strategy end to end and create the content yourself, from thought leadership and benchmarks to case studies and landing pages.
Customer marketing: Ensure customers are a key part of all of our content, and create customer-specific content to support sales. Own our case studies and the landing pages that showcase them.
Modern tooling: Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.
Sales enablement & demos: Shadow the founder on demos, then own demo flows, pitch materials, battlecards, and use case stories that help sales win.
ICP & use cases: Define who each use case is for and keep our ICP sharp with real customer and market data.
Competitive intelligence: Map the competitive landscape and turn it into clear differentiation for sales and marketing.
Distribution: For everything you create, own the plan to get it in front of the right buyers, including benchmarks, thought leadership, and review sites like G2.
Qualification
Marketing experience0-1 BuildIndustry or business model experienceProduct marketing depthMarketing breadthWriting abilityGoal setting & prioritizationModern tools & AINot just a thinkerTechnical aptitudeEarly-stage experienceData-driven
Required
Marketing experience: 2+ years of B2B marketing experience, with a focus on product marketing.
0-1 Build: Hands-on experience in the 0-1 build
Industry or business model experience: Experience in saas ideally in a sales-led motion.
Product marketing depth: With core competencies in positioning, messaging, and launch management.
Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy.
Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.
Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
Modern tools & AI: Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.
Not just a thinker: You should be able to come up with strategy and execute at the same time
Technical aptitude: You can learn a technical product deeply enough to demo it and explain it yourself, without relying on someone else to call it.
Early-stage experience: You’ve worked at early-stage startups (Seed to Series A) and thrive without an existing playbook.
Data-driven: You use customer conversations, surveys, and website data to sharpen our ICP and messaging, and can explain the why behind every change.
Preferred
Enterprise experience
1 to 10 build experience: took a company from Seed to Series A
Former founder, whether your company failed or exited
Build Reflow’s marketing from the ground up as our founding marketer, working directly with the founder
Define how a new category shows up in the market, from our positioning and story to our voice
See your work drive pipeline by partnering closely with sales and turning customer wins into the stories that close the next deal
Shape the product roadmap with the market and customer insights you bring back
Grow into a marketing leadership role as the team scales
