Ladder Performance Marketing Lead at Ladder responsible for owning an eight-figure annual budget and scaling paid acquisition aggressively. The role requires deep expertise in iOS measurement and managing paid spend across Meta, TikTok, and Google.
Responsibilities
Own an eight-figure annual budget and the strategy behind it
Scale paid acquisition aggressively while maintaining strong unit economics
Optimize installs to trials, conversions, and payback for subscription apps
Use AI tools for deeper and faster data analysis
Manage paid spend of $1M+/month directly
Ensure accuracy in tracking links, campaign labeling, and data numbers
Qualification
6+ years in performance marketingSubscription app experienceDeep iOS measurement expertiseFluent with AI tools (eExperience with web-to-app funnels🧑🚀 What You'll DoGet into the details of a complex
Required
6+ years in performance marketing
$1M+/month in paid spend managed directly
Subscription app experience
Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer)
Strong grasp of creative and media buying on Meta, TikTok and Google
Fluent with AI tools (e.g. Claude) for analysis
Preferred
Fitness/wellness industry experience or passion
Experience with creator-led or UGC-led paid social
Experience with web-to-app funnels
Launched and scaled a new paid channel from zero
Experience managing and developing a team of performance marketers
🧑🚀 What You'll Do
Get into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google
Work hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as close to the accounts as they are, pressure-testing every decision and recommendation
