Ladder Lead Creator for brand social media at Ladder, producing and starring in fitness content across Instagram, TikTok, and YouTube. Own content creation end-to-end with a focus on fitness education and engagement.
Responsibilities
Most creators are building their own brand. This role is not that. Your creative output is focused on Ladder — our channels, our audience, our coaches and our celebrity partners. You'll have resources and reach that independent creators rarely get access to, and a team invested in making your work better. In return, we need your full focus. If you're looking for a role that supports a personal channel or leaves room for other brand partnerships, this isn't the right fit.
Report to: VP, Brand & Creative
Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
Read performance data closely and let it shape what you make next
Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel
Qualification
Located in AustinDeepA collaborativeOur creative team is insanely talentedinstagram
Required
Located in Austin, TX
A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
A sharp instinct for cultural trends and for how formats differ across platforms
Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
A collaborative, no-ego approach to feedback and iteration
We’re building the world’s best fitness business. We are a small team of no-ego experts that think in first-principles. We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!
Our creative team is insanely talented, producing the best creative in fitness, all while doing bits and having fun. We are the hardest working and most fun team in the industry.
If you’re an A+ player that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you. This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!
