Nightfall AI Sr Field Marketing Manager at Nightfall AI responsible for building and scaling field marketing programs to generate pipeline and meetings. Owns event strategy, execution, and ROI measurement.
Responsibilities
We're hiring our first Field Marketing Manager to build field marketing at Nightfall from the ground up. You'll own the events and field programs that turn our presence in the security community into pipeline, and you'll prove it with numbers.
Marketing sourced a record $6.53M in pipeline last quarter with a team of two. Demand for events from our sales team now outpaces what that team can run. You'll take field marketing from approving events one at a time to a planned, measured program tied to revenue.
This is a hands-on, individual contributor role to start. As the program grows, so can the function.
Build the field marketing foundation. Set the strategy, annual calendar, budget model and process for how Nightfall picks, runs and measures events.
Own sourced pipeline and meetings booked. Set pipeline and meeting targets for every program, and report results against quarterly and annual goals.
Measure ROI by event. Track cost per meeting, cost per opportunity and pipeline per event in Salesforce. Use the data to decide where we invest next and what we stop doing.
Run our flagship events. Lead Nightfall's presence at Black Hat and RSA Conference, from booth and sponsorship to pre-event outreach, executive meetings and follow-up.
Run regional and executive programs. Coordinate CISO and practitioner events like the Innovate series, plus dinners, roundtables and other field events in target regions.
Partner with sales. Work with AEs, sales leaders and channel partners on account lists, pre-event outreach and handoff, so meetings turn into opportunities and pipeline keeps moving after the event.
Work AI-forward. Use tools like Claude to plan, automate and speed up event research, outreach, follow-up and reporting.
Manage vendors and logistics. Negotiate sponsorships, manage agencies and vendors, and coordinate staffing, swag and collateral with the rest of marketing.