Conveo Principal Research Strategist at Conveo serving as the research expert and commercial partner for the largest US clients. Designs innovative and rigorous AI-moderated research methodologies and supports sales in winning major deals.
Responsibilities
Design methodologies for clients' most important programs, especially ongoing listening programs and trackers
Bring quant rigor to AI-moderated research including sample composition, quotas, weighting, statistical testing, and consistency over time
Solve clients' most difficult research challenges within the context of Conveo's AI moderation platform
Combine approaches like MaxDiff, conjoint, price testing, JTBD, and A&U with AI moderation in innovative ways
Set the methodological bar for how Conveo research is designed, run, and reported
Own senior relationships with insight leaders and executives at largest US accounts, up to C-suite
Be involved in every major client's biggest projects and initiatives
Partner with Sales on largest deals
Qualification
Build our syndicated research offering10+ years in research and insightsHands-on experience with AI moderationA charismatic presenterStrong commercial instinctExperience at a start upWhat Success Looks LikeAfter 6 to 12 monthsEvery major US client knows you by name
Required
Work with Product to build new features and invent brand-new methodologies that were never possible before
Bring the voice of our most sophisticated clients into the roadmap
Be the go-to resource for our Research Impact team: unblock client issues, solve the hardest problems, and level up the team's craft
Build our syndicated research offering: what it should look like, which topics we own, and how we commercialize it
Help drive the strategy of the entire Conveo business as part of the senior leadership group
10+ years in research and insights, ideally across both agency and client side (not a requirement)
In-depth knowledge of quant and qual techniques, including sample composition, weighting, statistical techniques, MaxDiff, conjoint, price testing, and ongoing tracking
Strong command of research frameworks such as Jobs to be Done, unmet needs, A&U, and innovation research
Hands-on experience with AI moderation, a clear understanding of the methodology, and real conviction about its future
Extensive experience working with senior stakeholders up to C-suite level
A charismatic presenter, someone people naturally gravitate towards
Strong commercial instinct, with a track record of helping win or grow significant business
Preferred
An existing network among insight leaders at major US brands
A track record of speaking at industry events or publishing thought leadership
Experience at a start up
What Success Looks Like
After 6 to 12 months:
Every major US client knows you by name, and their insight leaders call you first when they have a hard question
