Axon Senior Roadshow Events Specialist at Axon owns strategy, planning, and execution of the Roadshow program across the US and Canada. Leads events and builds agency relationships to drive brand awareness and customer engagement.
Responsibilities
Bringing the Axon experience to communities and public safety professionals across North America.
The Senior Roadshow Specialist will own the strategy, planning, and execution of Axon's Roadshow program across the United States and Canada, bringing the latest Axon technology directly to new and existing markets through customer events, demonstrations, and community engagement.
This role combines strategic program ownership with hands-on field execution. The Senior Roadshow Specialist will identify priority markets, develop regional activation strategies, and continuously optimize the roadshow experience while spending significant time on the road leading events, building agency relationships, and representing the Axon brand.
Working cross-functionally with Sales, Marketing, Product, and regional teams, this individual will ensure the roadshow drives brand awareness, customer engagement, product education, and business growth.
Roadshow Strategy & Planning
Own the strategy and execution of Axon's Roadshow program, including the deployment and utilization of the Axon demo and experience trailer across the United States and Canada.
Develop and manage the annual roadshow calendar, identifying priority markets, target audiences, and opportunities to maximize program reach and impact.
Partner with regional Sales and Marketing leadership to align roadshow activations with business priorities, agency engagement opportunities, and broader marketing initiatives.
Continuously evaluate and improve the roadshow experience, identifying opportunities to increase efficiency, audience engagement, and program impact.
Field Execution & Event Leadership
Travel extensively throughout the United States and Canada to lead roadshow activations, serving as the primary onsite decision-maker.
Own end-to-end event logistics, including venue sourcing, agency coordination, production, branding, transportation, setup, execution, and breakdown.
