Campfire Lifecycle Marketing Manager at Campfire to build and scale lifecycle marketing campaigns. Own strategy, execution, and optimization of customer engagement journeys.
Responsibilities
We're looking for a Lifecycle Marketing Manager to build and scale our lifecycle marketing engine.
You'll combine data, automation, experimentation, and compelling messaging to deliver personalized experiences at every stage of the customer journey.
This is a highly cross-functional, hands-on role. You'll partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Operations to turn lifecycle marketing into a measurable growth driver.
The ideal candidate is both a strategic thinker and a strong operator: someone who can identify opportunities in the funnel, design sophisticated lifecycle journeys, and execute campaigns end-to-end.
Own the lifecycle marketing strategy
Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.
Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience.
Build audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals.
Build and optimize automated journeys
Design, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels.
Create personalized nurture programs that move prospects through the funnel and accelerate pipeline creation.
Partner with Sales to build effective lead nurturing, re-engagement, and sales-assist programs.
Qualification
Understanding of B2B customer journeysExperience marketing to financeFamiliarity with SQL
Required
4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company.
Demonstrated success building and scaling automated lifecycle programs that drive measurable business outcomes.
Hands-on experience with marketing automation and customer engagement platforms such as HubSpot, Customer.io, Braze, Iterable, or similar tools.
Strong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation.
Experience developing behavior-based and trigger-based campaigns using customer and product data.
Strong copywriting skills and an ability to translate complex product concepts into clear, engaging communications.
Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Strong cross-functional collaboration skills and a bias toward action.
Preferred
Experience marketing to finance, accounting, or other technical B2B audiences.
Experience in a product-led growth or hybrid PLG/sales-led environment.
Familiarity with SQL, analytics tools, and customer data platforms.
Experience using AI tools to scale content creation, personalization, and marketing workflows.
Experience building lifecycle programs from the ground up at an early-stage startup.
