Retail Media Senior Associate

Dallas Officefull timeOn Site

senior

H1B: yes

Pmg The Retail Media Senior Associate at PMG owns end-to-end campaign execution across retail media platforms and analyzes performance data to provide strategic recommendations. The role involves client-facing communication, cross-functional collaboration, and developing reporting deliverables.

Responsibilities

Own end-to-end campaign execution across Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media platforms, ensuring campaigns are set up for impact from day one.
Analyze performance data to uncover insights and provide strategic recommendations aligned to client goals, category dynamics, and growth targets.
Act as a client-facing voice on weekly calls, presenting optimizations, pacing updates, test results, and clear next steps.
Serve as a Velocity power user—building views, pulling insights, and leveraging internal tools to enhance efficiency, performance visibility, and storytelling.
Partner cross-functionally with Retail Operations and Creative teams to ensure campaign readiness across feed health, assets, and measurement.
Monitor platform and policy updates across Amazon Ads, Walmart Connect, and Instacart; advise clients on pilots and new opportunities to stay ahead of the curve.
Build and maintain forecasting and pacing frameworks; pressure-test scenarios and budget allocations to maximize return.
Develop clear reporting deliverables and dashboards that translate complex data into simple, actionable narratives.
Contribute to a culture of learning—documenting wins, sharing learnings, and proposing tests that drive continuous improvement.
What You Will Bring
3+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
Experience executing and optimizing retail media campaigns across SP, SB, and SD (Amazon Ads); comfort extending to other platforms as needed.