Ande Product Marketing Lead at Ande owns product launches, adoption, and usage growth for enterprise and hospitality product suites. The role includes positioning, messaging, go-to-market planning, and driving post-signup engagement.
Responsibilities
Launch products, end to end
Own positioning, messaging and go-to-market for new products and features across the enterprise and hospitality suites.
Plan launches across internal and external channels: in-product prompts, post-sales outreach, earned and owned media, newsletters and guest spots on partner platforms.
Use beta and advisory board programs to launch with case studies, testimonials and customer voices already in hand.
Drive in-product adoption and usage growth
Own the product experience after customer acquisition.
Own the post-signup journey: activation, first booking, repeat usage and expansion to new teams inside existing accounts, working closely with the CSM team.
Own onboarding and education sequences for newly activated users, plus the in-product announcements and notifications that move users beyond email newsletters.
Map the personas already in our customer base (field marketers, EAs, workplace experience, sales) and work with product to bring each the features that matter to them.
Run timely, revenue-driving pushes around seasonal moments such as major sporting events, live events and holiday gifting.
Run usage promos, campaigns and pilots for existing customers, working with the email channel owner to ship them, then measure and iterate.
Enable sales, customer success and the services team
Qualification
7+ years in B2B product marketingAn analytical approachExperience with two-sided marketplacesBackground in eventsYou've run a customer advisory boardA finance or analytics backgroundEqual Employment OpportunityAnde is an equal opportunity employer
Required
7+ years in B2B product marketing, ideally including building the function from scratch at an early-stage company.
Experience marketing to business buyers such as marketers, operations or finance, not only to developers or IT.
A track record in full-funnel and bottom-of-funnel work: adoption, self-serve education, retention and expansion, not just messaging.
Comfort on camera and in front of an audience. You'll host videos and webinars, not only script them, and you're a strong written and spoken communicator.
An analytical approach: you define funnel metrics, read the data and change course based on it.
Hands-on sales and customer success enablement experience.
Judgment to prioritize hard when every team wants something, and the drive to execute what you recommend.
Fluency with AI tools in your own workflow, from content production to documentation.
Preferred
Product-led growth or in-app lifecycle marketing experience.
Experience with two-sided marketplaces, or marketing to both enterprise buyers and SMB operators.
Background in events, field marketing, hospitality, travel or spend management.
You've run a customer advisory board, beta program or product roadmapping workshops.
A finance or analytics background.
You're the person your team asks to find the dinner spot.
Equal Employment Opportunity
Ande is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. We welcome applications from all qualified candidates and will consider all applicants for employment without regard to any legally protected status
