Drive revenue through SEO, AEO, and website conversion

Own Basata's organic strategy end to end: keyword research, site architecture, technical SEO, and useful programmatic pages (by specialty, use case, EMR, and integration), built around what our buyers search for.

Build our AEO program so the major AI answer engines cite and recommend Basata. Track prompt sets and citation share, act on the results, and earn mentions where citations originate, such as healthcare review sites, directories, communities, and industry press.

Write the copy for website, landing, and SEO pages, and run it through content optimization and AI-visibility tools. Implement structured data (JSON-LD), semantic HTML, internal linking, and page-speed improvements directly on the site.

Run a steady program of conversion experiments on landing pages, forms, demo flows, and calls to action to lift visit-to-opportunity conversion.

Own HubSpot lead capture, routing, and attribution for organic and website leads, plus the dashboards that tie rankings, AI visibility, traffic, and conversion to sales-accepted pipeline.

Build AI-powered marketing workflows

Map how the marketing team works today, find the manual steps, and replace them with agents and automations the team uses every day. Build with LLM APIs, MCP, and automation tools, with evals and guardrails for accurate, on-brand output.

Start with events and webinars: automate pre-event research and outreach, registration and follow-up sequences, attendee enrichment, session recaps, and the handoff of event leads to sales.

Build a workflow that turns webinar and event content into blog posts, social posts, emails, and AEO-ready pages, with human review before anything is published.

Document each workflow, page template, and experiment as you build it, and train the team to run and extend it on their own.

Help set marketing's AI standards and tool choices, with extra care for accuracy and compliance in healthcare.

Marketing Engineer

Responsibilities

Qualification

Required

Preferred

Company

Basata

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