Consumer Insights Lead

United Statesfull timeRemote

senior

$180k–$224k

H1B: yes

Airbnb The Consumer Insights Lead owns the research agenda for Airbnb.org, driving brand, marketing, program, and partner research to support growth and engagement. This role also supports brand reputation research and acts as a liaison to Airbnb's broader Research team.

Responsibilities

The Difference You Will Make:
Own the Airbnb.org research roadmap, partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.
Lead .org brand, marketing, program, and partner research, from understanding who supports Airbnb.org and why, to testing and measuring campaigns and understanding how hosts, guests, and partners engage with .org's programs and impact.
Run Airbnb.org's quarterly host and guest brand tracking, monitoring awareness and perception over time and turning results into clear implications for .org goals and OKRs.
Serve as .org's liaison to the broader Research team, integrating .org into wider Airbnb research, connecting .org partners with the right researcher for needs like UX or competitive, and bringing the team's best tools and methods to .org.
Support brand reputation research, partnering with your manager on projects that connect reputation issues like trust, value, and community impact to Airbnb's brand health, and bringing those learnings back to shape .org's strategy and storytelling.
Design and execute qualitative and quantitative research, including surveys, in-depth interviews, focus groups, and online communities, balancing in-house work with vendor-managed projects.
Manage vendor relationships, owning scope, budget, timelines, and deliverables, and knowing when to bring in a new partner.
Integrate insights across sources, including the Global Brand Tracker, Host Engagement Survey, internal data, and past research, before launching new work.
Present findings in concise, compelling formats for senior stakeholders, always leading with the "so what."
10+ years of consumer insights experience, ideally including brand, marketing, or reputation research.
Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client is a strong plus.

Benefits

Equity/RSU

Company

Airbnb

View company page

5001-10000 employees

Travel

Founded 2008

Source: greenhouse

Active within the past hour

Remote-friendly

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Consumer Insights Lead at Airbnb · LumiJobs