Webflow Creative Director, Brand Studio at Webflow leads the brand's evolution and sets the creative bar across multiple brand surfaces. This role involves hands-on work in art direction and identity while managing a senior design studio.
Responsibilities
Location: Remote-first (United States)
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below are in USD and pertain to workers in the United States)
Zone A: $212,000-$265,000
Zone B: $195,000-$244,000
Zone C: $178,000-$223,000
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Application Information:
Application deadline: applications accepted on an ongoing basis until position is closed and filled
This posting is for an existing vacancy
Reporting to the VP of Design.
Qualification
12+ years in brand and creative workA portfolio of brand systemsStrong web craftYou'll thrive as a Creative DirectorThink in systemsHave strong operational instinctsLead like an ownerGrow people
Required
BS / BA college degree or relevant experience
12+ years in brand and creative work, with 4+ years leading designers
A portfolio of brand systems, campaigns or brand evolutions you led end to end
Strong web craft. You have led brand-defining sites and you know how they are built. Webflow experience is strongly preferred
You'll thrive as a Creative Director, Brand Studio if you:
Have a clear point of view on the future of creative work. You’ve shipped major rebrands and redesigns, and you know how to push the limits of the imagination.
Have exceptional craft across typography, color, layout, motion and identity, and you raise the level of other people’s work. You can say why a piece is a 6 and what it needs to be a 10.
Think in systems. You can explain a brand decision well enough that someone else, or an agent, can apply it to a case you never designed.
Have strong operational instincts. You’ve built creative processes that scale, and you can describe them clearly.
Lead like an owner. You focus on outcomes, set clear priorities, build alignment without relying on authority, and are comfortable saying no.
Grow people. You’ve hired exceptional designers and built teams where people do their best work and stay. You give and receive direct feedback with care, and you lead with low ego and curiosity.
Stay curious and open to growth by demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
